Again, most members don’t engage but only post so they miss when someone actually asks a question about the subject they are specialists in. You have to delete a lot of redundant posts. You end up with 15 versions of how to handle finances of your small business, or the same 5 things you need to know before you post your video. Because a group has a large number of overlapping businesses, every CPA, website designer, and video marketer tries to post their view of the same topic.It’s easy to post but not engage, so you should warn the posters who don’t engage that you won’t let them post unless they up their engagement on other people’s posts.The same people try to post the same thing every single day or multiple times per day, or use your group as their social media outlet.People don’t read your rules or ignore them altogether.You’ll learn soon enough the intention of this new member. I prefer to give full posting permission, because it’s equal treatment and I want everyone to start with an A. You can set the preference to allow new members to either post immediately and without restriction, or you can have all contributions go into moderation. Note: you can control what new members are allowed to do. Second violation gets you removed from the group. Irrelevant posts, spam, duplicates, or iffy posts that didn’t get any engagement over the last two weeks are deleted. I go into my group just about every day and review what has been posted. LinkedIn Groups are a long-term strategy. So, decide what works and what bothers you and stick to it. I want a good user experience, and that means I review what is posted almost daily, put violators in moderation mode, and personally click on the submission links to see if they are relevant. The link cannot go straight to a YouTube channel or to a page that is plastered with ads, or one that requires you to opt-in or pay for content. If you have a contribution you must put in a proper headline, plus an introduction blurb as to why anyone would read this or why it would matter to the group. You do not get to use my group to drive traffic to your website or YouTube channel. Group rules. My group rules are very clear. Whereas in a broader group you get a lot of spamming and people who use your group as their social marketing outlet. In a smaller, more defined group you get higher interaction. First, I started with a narrowly-defined group for PhotoBizCoach (because that was my business at the time), then Creative Entrepreneur Forum (as I broadened my business scope), and finally arrived at Entrepreneur & Small Business Forum as I rebranded my entire business to The Growth Architect. Yes, you can change the name of the group. The growth of my group happened over the course of several years and three name changes. Size matters. Larger groups are harder to manage and take more time. It takes more time, but double checking saves you having to remove them in a week. People who have profile mismatches don’t get accepted. You may find a person’s title says Owner or Entrepreneur but when you open the profile preview it shows under the current position that they have been an employee for several years and for example, work in marketing. You can spot a problem by looking for misrepresentation in the profile. the profile is incomplete (no photo, no title, no headline), orįor example, in my group, we attract a lot of website, SEO, App, and clipping path service businesses who want to market to my group.
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